About Marketing and Entrepreneurship

If you're creative, love solving problems, and dream of working in business or starting your own company, the Marketing and Entrepreneurship program at Green River College is a great choice. This hands-on program teaches you how to build strong marketing plans, manage products, grow sales, and even launch your own business. You'll learn real-world skills that are useful in many jobs, from social media and advertising to product development and business planning. Whether you want to work for a big company or start your own, this program will help you get there.

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Daniel deWolff
Program Director, Marketing & Entrepreneurship
daniel.dewolff@greenriver.edu 

Sean McKeaque
Program Director, Applied Management
sean.mckeague@greenriver.edu

Jean-Paul Yafali
Faculty
jean-paul.yafali@greenriver.edu

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Bachelor Degree Options

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Marketing and Entrepreneurship, BAS
Green River College’s Bachelor of Applied Science (BAS) in Marketing and Entrepreneurship will provide graduates with the skills and abilities to perform market research, product development, product management, digital marketing and e-commerce, promotions development and management, sales and business development, and project management. Students will also learn supporting business topics such as accounting, business planning, and operations. In addition, graduates of this degree program will be prepared to start and grow new ventures.

Length of Program: 180 credits
Average Salary: $120,919
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Career Outlook

​​Graduates with a Marketing and Entrepreneurship degree have strong career prospects across various industries. In marketing, roles such as marketing manager, market research analyst, and social media manager are in high demand, with median annual salaries ranging from $63,790 to $135,900, depending on the position and experience level.

Entrepreneurship graduates can pursue careers as business consultants, sales managers, or even start their own ventures. For instance, business consultants earn a median annual salary of $99,410, while sales managers earn around $130,600. Additionally, the entrepreneurial sector is expected to grow by 7.9% between 2016 and 2026, indicating a healthy job outlook.