About Marketing and Entrepreneurship

If you're creative, love solving problems, and dream of working in business or starting your own company, the Marketing and Entrepreneurship program at Green River College is a great choice. This hands-on program teaches you how to build strong marketing plans, manage products, grow sales, and even launch your own business. You'll learn real-world skills that are useful in many jobs, from social media and advertising to product development and business planning. Whether you want to work for a big company or start your own, this program will help you get there.

At Green River College, students benefit from a curriculum that emphasizes real-world application. Courses focus on key areas such as digital marketing, consumer behavior, branding, and business planning, ensuring graduates understand how to reach target audiences and grow a business. In addition, the program encourages innovation and problem-solving, which are essential for entrepreneurs who want to launch and sustain their own businesses.

Another advantage of studying at Green River College is the supportive learning environment. Small class sizes allow for personalized instruction and meaningful interaction with faculty who have industry experience. Students also gain access to practical learning opportunities, including projects, internships, and connections with local businesses.

A degree in Marketing and Entrepreneurship also offers flexibility and strong career potential. Graduates can pursue roles in marketing, sales, social media management, or business development, or they can use their knowledge to start their own business. The skills gained—such as communication, critical thinking, and leadership—are valuable across a wide range of industries.

Scroll down to explore a sample pathway, full degree details, and career outlook information.

Contact Us

Got a Question? Let's talk.

Daniel deWolff
Program Director, Marketing & Entrepreneurship
daniel.dewolff@greenriver.edu 

Sean McKeaque
Program Director, Applied Management
sean.mckeague@greenriver.edu

Jean-Paul Yafali
Faculty
jean-paul.yafali@greenriver.edu

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Cost of Attending

Bachelor Degree Options

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Marketing and Entrepreneurship, BAS
Green River College’s Bachelor of Applied Science (BAS) in Marketing and Entrepreneurship will provide graduates with the skills and abilities to perform market research, product development, product management, digital marketing and e-commerce, promotions development and management, sales and business development, and project management. Students will also learn supporting business topics such as accounting, business planning, and operations. In addition, graduates of this degree program will be prepared to start and grow new ventures.

Length of Program: 180 credits, 6 quarters, 2 years
Location: Main & Kent Campus
Mode of Instruction: In-person, Hybrid, Online
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Career Outlook

​​Graduates with a Marketing and Entrepreneurship degree have strong career prospects across various industries. In marketing, roles such as marketing manager, market research analyst, and social media manager are in high demand, with median annual salaries ranging from $63,790 to $135,900, depending on the position and experience level.

Entrepreneurship graduates can pursue careers as business consultants, sales managers, or even start their own ventures. For instance, business consultants earn a median annual salary of $99,410, while sales managers earn around $130,600. Additionally, the entrepreneurial sector is expected to grow by 7.9% between 2016 and 2026, indicating a healthy job outlook.

Use the Career and Program Explorer below to explore more details about the occupations. 

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